FTC. Unfair Trade Practices. Online Internet Marketing.


The Federal Trade Commission (FTC) is a federal agency, which helps protect consumers by preventing fraudulent, deceptive, and unfair business practices, and providing information to help spot, stop, and avoid them.


Online Internet Marketing and the FTC

The FTC has approved modifications to its Business Opportunity Rule designed to provide consumers with information needed to assist consumers when investing in work-at-home business opportunities. The new ruling, among other things, requires a seller to provide potential buyers sufficient and relevant information, such as:

  • the seller’s identifying information;
  • whether the seller makes a claim about the purchaser’s likely earnings (and, if the seller checks the “yes” box, the seller must provide information supporting any such claims);
  • whether the seller, its affiliates or key personnel have been involved in certain legal actions (and, if yes, a separate list of those actions);
  • whether the seller has a cancellation or refund policy (and, if yes, a separate document stating the material terms of such policies); and
  • a list of persons who bought the business opportunity within the previous three years.

For more info check out the FTC website. Also, read Selling a Work-at-Home or Other Business Opportunity? Revised Rule May Apply to You or watch this new video.

What are your thoughts about this new FTC Ruling? Join the conversation on my Facebook Fan Page or visit my website for more legal information.


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